Not Your Typical IT Guys

Another day, another lesson learned!  So when Daniel and I initially embarked on our journey we struggled with our corporate name.  Should it be off the wall? Unique? Say something about us? Be specific to the service we offer? Have a cool acronym? on and on…. Put it this way… for me, my second daughter wasn’t named until she was 4 days old (my wife and I didn’t disagree we just couldn’t commit to the name)… so lets say naming things is a painful process!!

Then one day Daniel had a light bulb moment.  Hosted Solutions Inc… its perfect!  It sounds good, it says what we do but isn’t too specific and it flows.  One downer is the domain is already taken but hey, they own data centers so that can’t be that big of a deal.  Oops… apparently it is.

Sparing you the specifics we are changing our name.  Which honestly is OK with me because lets face it, how many of you heard our name and said, “Oh, so you host websites?”  Not quite but it sure sounds like we do!  In addition, hosting has meaning right now but how about in 10 years when everything is hosted? It will be like the automatic transmission was, but now you have to request the manual because automatic is standard.  So 10/15 years down the line “Hosted” will have less meaning anyway.

As they say, everything has a reason for happening and at the end of the day we are better becuase of it.  So its a new year and a new name.  Of course we went thought the same dreadful process of coming up with an name and oh by the way, add the whole Trade Mark part of the discussion to it.  I honestly believe that at some point we will have to add more than 26 letters to the alphabet for new companies starting out after 2010, there are not many options left!!

However we found one we are happy with and that we think sums up our existence and is timeless,  Simplified Innovations Inc, and the best part a new domain that matches, http://SimplifiedInnovations.com

We are working to re-brand everything… and soon enough Simplified Innovations will roll off the tongue smoother than HSI ever did.

Here’s to looking forward to a great 2010 and beyond!!!